"In the middle of difficulty lies opportunity." — Albert Einstein.We open this report with a clear goal: give you usable, comparable metrics that
We get it: stretching every dollar feels personal. As a team that helps owners grow, we have seen the stress of choosing the
Surprising fact: one campaign can now reach Search, Display, YouTube, Shopping, Discover, Maps, and Gmail — all from a single setup — and
Nearly 70% of search campaigns now use AI-led management tools. That shift is reshaping how we plan and buy media at scale.We frame
We’ve all felt the sting of a campaign that looked promising but fell short. As marketers and business owners, we care about results.
Surprising fact: in 2024 platforms began generating full sets of headlines and descriptions in minutes, transforming how teams spend their time on campaigns.We
Have you noticed how fast users move from search to decision on their phones? We see more than half of searches happen on
Can your advertising survive the next wave of privacy shifts and still grow your business?We believe the answer lies in collecting and using
We live in a post-privacy world where keywords alone no longer drive reliable results. We help small and mid-size businesses adapt by combining
Surprising fact: more than seven out of ten advertisers say automation uncovers new customers and boosts conversions with less manual work.We set the